$100M Offers

What's inside

Discover insightful financial tips and lessons that will help you start and maintain a thriving business.

Making irresistible offers

Alex Hormozi's life took an unexpected turn after attending a meeting facilitated by Travis Jones. When Jones — well-known for running several profitable businesses — told the audience how he had made a million dollars that year, the crowd became very interested. With that kind of money, who wouldn't want to launch their own company and aim to follow in his footsteps?

Jones’ impactful sentence, “Make an offer so good that people will feel stupid saying no,” sparked Hormozi's unquenchable desire to create a successful company

Making offers irresistible is at the heart of a successful business.

Hormozi’s “Grand Slam Offer” is one way to break through business stagnation. This special offer is unmatched by any other good or service available. It enables you to sell on value rather than price, avoiding the race to the bottom with commoditized products. A Grand Slam Offer allows for premium prices without worrying about losing customers because it boosts advertising response rates and conversions.

Are you ready to pitch your Grand Slam offer? Let’s Go!

Pricing for success

What would you do to differentiate your hot dog business from the competition? Open in the perfect location? Use the best-quality ingredients possible or offer fantastic prices? These factors would be insignificant compared to the most crucial: an eager audience. Customers might find your hot dogs to be subpar, expensive, or located in an awkward place, but they'll do anything to purchase one if they're starving. So, when launching your business, you must take demand into account.

It can be challenging to identify your niche. Nonetheless, take into account these vital elements to determine which market is best for your business:

• Customers' pain: Your chosen market must desperately need what you offer. Your target audience's “pain” should draw them to your solution.
• Purchasing power: Your target audience must be able to afford the costs you have set for your services. Your business won't succeed if the customer cannot pay, regardless of how painful their issue is.
• Ability to target: Finding your potential customers should be easy. They might be a part of easily accessible associations, social networking groups, or mailing lists. If you are having trouble finding them, it will be tough for you to market to them.
• Growing market: An expanding market provides a tailwind that makes it simpler for your company to prosper. But, faltering markets become barriers that make achievement difficult. Determine which ones are straying and avoid them.

Relationships, money, and health are the primary markets that are always in demand due to the intense “pain” that results from their absence. Finding a smaller subset within one of these categories that satisfies each of the four previously listed requirements is crucial.

Finding your ideal market involves identifying a niche with strong demand, ability to pay, and steady growth potential.

The secret to pricing is raising costs to reflect value. People shop to get a deal, wanting more for their money than they actually get. Your offer seems more appealing the wider this value-price differential is.

Price is what you pay, value is what you get. ~ Warren Buffet Alex Hormozi

Premium pricing offers numerous advantages, such as increased emotional investment, perceived value, and overall customer satisfaction. It also allows you to invest in your business, deliver exceptional experiences, and expand your operations.